A first-run movie will be featured at 10 a.m. one Saturday every month
Published in the August 31 – September 13, 2016 issue of Morgan Hill Life
By Staff Report
Morgan Hill’s CineLux Theatre is launching what the chain calls “sensory-friendly matinees,” a new program that makes the movie-going experience even more accessible to movie-goers including children and adults with special needs such as autism issues.
The program kicks off the program 10 a.m. Saturday, Aug. 27, with a special sensory-friendly showing of Disney’s new film “Pete’s Dragon” at the CineLux Scotts Valley Café & Lounge and Morgan Hill’s Tennant Station Stadium 11 locations.
Sensory-friendly matinees are designed for families who have toddlers or children with special needs who are sensitive to noise, sudden changes in lighting or cannot sit through an entire feature without moving or being a little loud, the movie theater chain said in a press release.
These special shows feature brighter auditorium lighting and lower audio levels in an environment where guest interaction and movement is allowed and encouraged. Families with food allergies or special dietary needs can bring their own snacks.
“Everyone deserves the chance to enjoy a positive experience at the movie theater, but certain sensitivities can make this challenging,” said Michael Taffe, director of operations and marketing for CineLux Theatres. “CineLux Theatres is committed to creating an environment where all movie lovers can watch a film in a comfortable and accepting setting. We are proud to bring this program to the communities we serve that currently don’t have this type of offering.”
A select first-run movie will be featured one Saturday every month at a convenient 10 a.m. showtime, according to the release.
A list of upcoming movies will be posted at CineLuxTheatres.com. Regular matinee pricing applies. Tickets are available at the theatre box office or online at www.cineluxmovies.com.
CineLux Theatres is a regional motion picture theater company based in the Silicon Valley and the Morgan Hill theaters are located at 750 Tennant Station. Reach them at (408) 778-6500 or visit www.cineluxtheatres.com.
