Published in the April 15-28, 2015 issue of Morgan Hill Life
By Byron Kelley
Byron Kelley
What if there was a way to create a roadmap to success — at least to business ownership?
With the vast amount of information provided on the Internet, in self-help books, and countless other resources, it has become easy for business owners to adopt a mindset to “go it alone” in their journey to success. Unfortunately, the chance of a business making it on its own is slim to none.
The simple truth is that in order to succeed, business owners must establish unyielding internal and external relationships: with their staff, with their vendors, and most importantly, with their clients. It’s a process of knowing your prospects, your promotions, and your potential profits.
On April 30, join us for a free three-hour workshop, where attendees receive practical real-life strategies in an interactive environment lead by three leading experts, sharing relevant tips and actions for your business growth and success.
The workshop is led by Byron Kelley of Bookkeeping Express, Patty Skovron of Reach Local, and Mark Hoover of Mark Hoover Training. Each of the three speakers will present a separate facet of business ownership and how it could impact your business.
Mark Hoover presents — Prospecting: The five biggest mistakes business owner make. You’ll discover what obstacles small business owners face and how to avoid them. Then create and identify your ideal client and how to market to them.
Patty Skovron presents — Promoting: The best practices of Internet advertising and harnessing the power of analytics. You’ll discover the personas of real customers and why they don’t buy from you, tips to improve how you convert leads, and the reasons why lead conversion software can make it even easier.
Byron Kelley presents — Profit-building: Know the return on investment on marketing and know where you’re spending your money wisely. Avoid the pitfalls of spending money on areas that don’t bring you additional business.
In this complimentary workshop you’ll experience the powerful process that has helped hundreds of entrepreneurs and CEO’s develop their ideas into real business success stories.
So mark your calendar for Thursday, April 30 and join us at the Morgan Hill Community Center in the Madrone Room from 9 a.m. to noon.
There is no cost to attend but registration is required. Please register online at www.markhoovertraining.com/prospects-to-prosperity.
Byron Kelley is the owner of Bookkeeping Express and wrote this for Morgan Hill Life.
